Fair Housing, screened every time
A deterministic screen runs over every subject line, preheader, and body before a draft can reach you — coded or steering language is blocked, not just flagged.
Your listings,presented likethe estates they are.
We turn your MLS listings into cinematic, auto-updating listing pages — and draft the email & social campaigns to fill them. List in the morning, and a compliant kit is waiting by lunch. Every asset is checked for Fair Housing and CAN-SPAM before it reaches you. You review, then post.
- Florida · Stellar MLS
- Fair-Housing + CAN-SPAM gated
- You review & publish — never auto-sent
Design-partner stage. We're onboarding a small number of Florida brokerages by hand — live MLS data begins with your broker's signature on the Stellar data agreement.
The MLS has your listings.It was never built to market them.
A page worthy of the property.
Every active listing becomes its own cinematic page — full-bleed photography, copy composed in your voice, the facts and the neighborhood. It goes live the day we connect your feed.
It stays current so you don't have to.
Price improvements, new photos, status changes — the page tracks your MLS feed and updates itself. A buyer browsing at midnight gets the story, the map, and the true cost of ownership.
And buyers can act on the spot.
Tour requests and questions land in your own pipeline, routed to you — never sold off to the highest bidder. Your listing, your lead.
The campaigns write themselves.You still hold the pen.
A new own-listing gets a kit drafted for you: one email — subject, preview line, body — and a caption for Instagram, Facebook and LinkedIn, each carrying the listing's own hero photo. Occasion-aware, in your voice, with your CTAs and signature; regenerate any piece on demand. Nothing goes out until you post it — and what the gate refuses, you never have to catch.
ExampleEmail · Just listedFair Housing · passedCAN-SPAM · attached
Just listed on Lakeshore Drive — a waterfront contemporary
Four bedrooms, western light, and a dock of its own.
Some houses photograph well. This one photographs like it was built for it — glass across the lakeside elevation, oak floors that hold the afternoon light, and a kitchen that opens the whole first floor to the water.
I'd love to walk you through it before the first open house. The full story — photos, neighborhood, and true cost of ownership — is on the listing page below.
Jordan Avery · Avery & Co. Real Estate · 214 Palm Ave, Tampa, FL · Unsubscribe
Server-owned footerExampleSocial · Just listedWithheld
Never reached the queue
“The perfect home for a young family — quiet neighbors and great schools.”
Blocked: Fair Housing. That describes the buyer, not the property, and familial status is a protected class. The draft was withheld and regenerated before it reached the agent's queue.
Occasion-aware, not generic
Just listedPrice improvementOpen houseBack on marketStill available
Not yours to advertise? Showcase drafts area campaigns that drive buyers to your own IDX search instead — compliant by design.
Every inquiry routed to you. Buyer leads land in a built-in pipeline — new, contacted, qualified, won — never sold off-platform.
The compliance gate is a screening tool built on published MLS Grid, NAR, and Florida Realtors guidance — it reduces risk on every draft, but it isn't legal advice, and you remain responsible for what you publish.
Your agents publish. You answer for it.Every asset answers to a gate.
Marketing real estate is a minefield of Fair Housing, CAN-SPAM, and MLS rules, and supervising a whole roster through it is your job. We made the safe path the default — so what reaches an agent to publish is already clean.
For the broker of record
- You sign, not your agents. Live data comes from a three-party agreement between your brokerage, us, and Stellar MLS — and every display domain is named in it.
- You see the whole roster. One workspace across every agent and office: their book, what they've published, and where their leads came from.
- Departures fail safe. Advertising authority is re-derived from the live feed at the moment an agent acts — never trusted from a stored draft.
The limits, on purpose
We are the marketing layer, not the system of record and not the whole stack.
- We never write to the MLS. The feed flows one way. Your system of record stays exactly as your MLS has it, and nothing we do can alter it.
- We don't hold your deal file. No transactions, no e-signature, no commission ledger. Whatever runs your paperwork today keeps running it.
- We don't send or post for you. Drafts are prepared and screened; a licensed human publishes them from your own channels. The person who publishes is the person responsible.
ExampleBuyer concierge · listing pageDeclined
Is this a safe neighborhood? How are the schools?
Those are two I have to leave alone — questions about safety, schools, or who lives nearby steer buyers in ways Fair Housing prohibits, so I won't characterise them. The county sheriff's office and the state department of education publish that data directly, and I can tell you anything you like about the home itself.
CAN-SPAM, built into the footer
Your business address and an unsubscribe link are appended to every email automatically — server-owned, so they can't be edited away.
Advertising authority, enforced
An agent can only direct-market listings their own brokerage provably holds. Anything else becomes area-only, drive-to-IDX content — designed to keep the firm within MLS and NAR advertising rules.
Authority re-checked, not remembered
Scope is re-derived from the live feed every time a draft is edited, approved, or posted — so when an agent leaves your firm, the drafts they no longer have the right to publish are withheld at the moment they act, not flagged later.
No auto-send, ever
Showcase drafts; a licensed human reviews; that human publishes. We never transmit to an inbox or a social account on your behalf.
Built on published MLS Grid, NAR, and Florida Realtors guidance. This is a screening tool, not legal advice, and not a guarantee — confirm specifics with your counsel.
One feed.Every page.
The same read-only MLS mirror powers more than listing pages: every agent gets a portfolio, and every brokerage gets a public site complete enough to stand as its own — on its own domain, kept current by the feed.
Every agent gets a portfolio.
A portfolio page with live stats, testimonials, and direct contact, composed from the feed and the agent's own opt-in profile. Buyers search the active book by field, or switch to plain English in one tap — both screened server-side, so a protected-class term never becomes a filter.
Every brokerage gets a front door.
Hero search, featured residences, areas served, the roster and journal — a complete public site, white-label on the brokerage's own domain. Run it beside the website you have, or as the website.
Live in days,not quarters.
Onboarding is white-glove: tell us your brokerage and market, and we stand your pages up for you. Three steps — once the feed is connected, the middle one is ours and the pages are live in days.
Your broker signs
Live data comes from a three-party agreement between the brokerage, us, and Stellar MLS — the broker of record signs it, and we handle the paperwork with you. Then we mirror the active listings read-only. The feed flows one way, and nothing is ever written back to the MLS.
We build & generate
Your listing pages go live and stay current — the feed is re-checked about every 20 minutes, so a price change or a new photo lands on the page without you touching it. New own-listings get an occasion-aware email and social kit drafted automatically, each screened by the compliance gate first. List in the morning; the kit is usually waiting before lunch.
You review & publish
Approve, edit, or regenerate any draft, then post it on your own channels. There's no auto-send anywhere in Showcase — you're always the one who hits publish.
The questionspeople actually ask.
Who signs — me or my broker?
Your broker of record. Live MLS data comes from a three-party agreement between the brokerage, Showcase and Stellar MLS, and every domain we display listings on is named in it. The broker carries the display responsibility, so they sign and we walk them through it. Agents use it day to day.
What does it cost?
We're onboarding a small number of Florida brokerages as design partners, and those arrangements are individual — so there isn't a price list to point you at yet rather than one we're hiding. Ask on the call and you'll get a straight answer for your brokerage.
Does it replace my website?
Only if you want it to. The MLS stays your system of record and we sit on top of it. Run the listing pages beside the site you already have, or put the whole brokerage surface on your own domain and let it be the site. If it is the site, your domain goes into the MLS agreement and has to be registered before it can serve listings — that registration, not the build, is what sets your public date.
Does it replace my CRM?
No — it feeds one. Buyer inquiries land in a pipeline attached to the listing that produced them, routed to the list agent, and they are never sold or forwarded anywhere. What we don't do is contact management: no imported address book, no calendar, no drip sequences. Your CRM stays your CRM, and we stay the layer that fills it.
Can it post to my Instagram for me?
No, by design. Drafts are prepared and screened; you review and publish them yourself. That keeps a licensed human between generated copy and the public, which is both an accuracy choice and a liability one — the person who publishes is the person who is responsible.
What happens if an agent leaves the brokerage?
Advertising authority is re-derived from the live feed at the moment they act, never trusted from a stored draft — so anything they no longer have the right to publish is withheld rather than flagged after the fact. Their listing pages stay with the brokerage that holds the listings.
Do you work outside Florida?
Not yet. We start on Stellar MLS because display rules are per-MLS and we would rather be correct in one market than approximately right in ten. The architecture is built to add others — tell us your market and we'll say honestly where it sits.
Anything not here is a better conversation than a paragraph — ask it on the demo.
Bring your listingsto life.
We're taking a small number of Florida brokerages as design partners. You get your pages and first campaigns stood up by hand, direct access to the people building it, and a say in what ships next.
Live MLS data starts with your broker's signature on the Stellar data agreement — we'll walk you through it.